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William Nghiem is an experienced creative professional currently serving as Head of Creative at Grounded Packaging since September 2021 while also working as a Freelance Creative since December 2010. With a strong background in design and illustration, William has previously held positions such as Motion Designer & Illustrator at Chello, where responsibilities included script breakdown, concept development, and animation project direction. William’s early career included roles as Designer & Illustrator and Junior Designer at Chello, contributing to branding, digital campaigns, and illustrations. Education includes a Bachelor's Degree in Fine Arts (Drawing & Painting) from UNSW, completed in 2015.