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Greg Radford has over sixteen years of work experience in the marketing and advertising industries. Greg is currently the Chief Executive Officer of Red Pepper Digital and a Director at Grounded Packaging. From 2016 to 2020, they were an Advisory Board Member at Certus Financial Advisers. From 2017 to 2020, they were a Director at K3 Consulting, where they assisted public, government, private and private equity businesses across APAC to overcome complex challenges relating to Business Strategy, Revenue Growth and Business Improvement. From 2008 to 2017, they were the CEO of reachmedia, where they successfully repositioned an underperforming organisation with a single focus in a mature, commoditised market to a full-service marketing services provider with a stable blue-chip client base and diversified revenue streams. From 2008 to 2017, they were the Commercial Director at APN Outdoor, where they created and implemented a new national sales structure, developed enhanced audience metrics and insights tools for the local market and integrated the sales assets of acquired entities. From 2004 to 2008, they were the General Manager NZ and National Sales Manager at Deltarg, where they increased EBITA by 173% within 12 months by developing and implementing a strategy focused on growth markets.

Greg Radford graduated from The University of Auckland in 1998 with a Bachelor of Commerce in Marketing. Greg also holds a Certificate in Direct Marketing from the NZ Direct Marketing Association.