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Frida Wickberg is an experienced marketing professional currently serving as Marknadschef at Skärholmen Centrum, the largest shopping center in southern Stockholm, since February 2021. Previous roles include Marketing Manager at Haninge Centrum at Newsec and Marknadsassistent at Atrium Ljungberg, where responsibilities encompassed communication management across various channels. Frida also held the position of Marknadsansvarig, byråchef, and project leader at ZILLOMAN, overseeing customer projects from conception to execution. Earlier experience includes roles in hospitality as a Hovmästare and restaurangchef at Melanders Fisk AB and as a Mäklarkonsult at Komfast AB. Frida holds a Kandidatexamen in Journalism and Development and International Cooperation from Södertörn University, as well as coursework in Informatics and Communication from Kristianstad University and Mid Sweden University.