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W. Bryon Broich has a diverse work experience in finance and leadership roles. W. Bryon is currently serving as the Chief Financial Officer at Groove Life since 2022. Prior to that, they worked as the SVP of Finance and Revenue at Experience.com from 2021 to 2022. From 2016 to 2021, they held multiple roles at Lonely Planet, including Chief Financial Officer and Chief Operating Officer. During their time at Lonely Planet, they played a crucial role in preserving the long-term viability of the business, acquiring two companies, consolidating administrative and financial functions, and implementing a treasury program. Before that, they served as the Corporate Controller at Gibson Brands, Inc. for a brief period in 2016. W. Bryon also worked as the Corporate Controller at Enovate Medical from 2013 to 2016, where they led finance and information system activities and successfully managed the consolidation, ERP implementation, and debt renegotiation. Their career started at KPMG, LLP in 2007, where they worked as an Audit Manager, developing audit plans and analyzing financial performance.

W. Bryon Broich completed their education at the University of Florida, where they obtained a Bachelor of Science (B.S.) degree in Accounting from 2004 to 2007. Following this, they pursued a Master of Accountancy degree in Accounting from 2006 to 2007 at the same institution. In April 2008, they obtained the certification of Certified Public Accountant. No information is provided regarding the institution responsible for granting the certification.