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Ray Yoes has a strong background in brand strategy, with experience working with various well-known companies such as Duracell, Bloomberg x Everytown, Formula One, Babbel, IKEA, Kellogg's, Purina, LEGO, and Lidl. They have held titles such as Group Strategy Director, VP of Strategy, Consultant + Co-Founder, VP of Marketing, Brand Strategy Director, Director of Brand Strategy, Senior Brand Strategist, Brand Strategist, and Digital + Content Strategist. Ray Yoes graduated from the University of Toronto with a Bachelor's Degree in Visual Studies.