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Selly Novianti has been working in the financial and marketing industry since 2016. Selly began their career as a Professional Financial Consultant at Astra Life, an insurance company in Indonesia. In this role, they were responsible for approaching potential leads, proposing suitable financial products, maintaining relationships with customers, and keeping up with market updates. Selly achieved Platinum Qualifier status two times in two consecutive years. In 2022, they moved on to become a Marketing Development Representative at Grivy.

Selly Novianti obtained a Bachelor of Political Science in International Relations and Affairs from Universitas Katolik Parahyangan (UNPAR) between 2010 and 2014. Selly has also obtained five certifications from DataCamp, including Exploratory Data Analysis in SQL (October 2022), Data Analysis in Excel (September 2022), Data Analysis in Spreadsheets (September 2022), Intermediate Python (September 2022), and SQL for Joining Data (September 2022).