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Jaimi Farrey is an accomplished professional with extensive experience in loyalty, CRM, and digital marketing strategies across diverse industries. Currently serving as Group Head of Loyalty at Hanes Brands Australasia, Jaimi previously held senior roles at Grill'd, Click Frenzy, Lovisa Pty Ltd, and Nando's Australia & New Zealand, focusing on driving member engagement, data analysis, and cross-functional collaboration to enhance customer loyalty initiatives. Jaimi's career spans various managerial positions in events and business development, alongside a strong academic background with a degree in Film and Media/Journalism from the University of Stirling.