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Guilherme Favaron is an accomplished professional with extensive experience in marketing, operations, and project management. Currently serving as AI Advocate and CMO at GRI Club since October 2015, Guilherme has also held positions as Global Marketing Director and Managing Director at Smartus, a GRI Club brand. Prior to GRI Club, Guilherme worked as a Program Manager at AES from March 2012 to October 2015 and as a Project Management Officer at EMS from August 2010 to March 2012. Early in the career, Guilherme held the role of R&D and Quality Control Manager at Jp Industria Farmaceutica from February 2007 to August 2010. Educational qualifications include ongoing studies in Computer Science at Descomplica Faculdade Digital and Artificial Intelligence at the London School of Design and Marketing, alongside a specialization in Growth from Reforge and various degrees in innovation management, project management, and pharmacy.