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Aviva B. is a seasoned professional in the wine industry with extensive experience in wine club management and e-commerce operations. Currently serving as the Senior Wine Club Manager at Grgich Hills Estate Winery since July 2019, Aviva oversees the implementation and management of wine club activities, fostering relationships with members and vendors. Prior roles include DTC Multi Channel Operations Specialist at Treasury Wine Estates, where responsibilities encompassed wine club processes and e-commerce support, and Wine Club/Logistics Coordinator at Sterling Vineyards, focusing on customer service, inventory management, and event planning. With a career that began in 2001, Aviva has developed a strong foundation in customer service, data management, and marketing across various wineries and wine-related companies.