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Alex Meisl is an accomplished entrepreneur and business leader with extensive experience in innovation, digital transformation, and marketing solutions. As the Co-Founder of greyhairworks! since January 2016, Alex leads efforts to connect corporates with innovative solutions amidst market noise. In addition, Alex serves as a Non-Executive Director at Digital Works Group, focusing on accelerating digitalisation and fostering innovation. Previously, Alex held leadership roles at WiForia Ltd as Chairman, where the company specialized in WiFi marketing, and at Sponge Ltd as Chairman and Co-Founder, overseeing mobile solutions for major brands. Noteworthy contributions also include directorial positions with the Institute of Promotional Marketing and the Mobile Marketing Association, as well as co-founding skins4things. Educationally, Alex holds a CESEM degree from Esc Reims.