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Rob Lawrence is a CPA with extensive experience in financial operations and strategy consulting. Currently serving as a Financial Operations Analyst at Greycroft since September 2023, Rob previously worked at KPMG US from January 2021 to September 2023, where roles included Senior Associate in Strategy and Deal Advisory & Strategy Associate. Key contributions included managing client relationships, leading performance improvement projects for private equity clients, and performing financial due diligence for buy-side deals. Rob's earlier experience includes a role as a Private Wealth Management Client Associate at Merrill Lynch and various internships, including at KPMG and Shurpa. Rob holds a Bachelor of Business Administration from the University of Michigan, where a minor in Mandarin Chinese was also completed.