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Bouke Plat has a diverse work experience spanning from 2004 to the present. Bouke has held various positions in different companies. Bouke worked as a Stagiair at Procurios from September 2004 to February 2005, conducting research on internet and intranet usage in the small and medium-sized business sector. In 2005, they briefly worked as a Callcenter medwerker at Callcenter Groningen. From 2005 to 2009, Bouke worked at ilocal, initially as a Database Marketeer, then as a Lead Marketeer, and eventually as the Manager of Search Marketing and Site Analytics. During their time at ilocal, they were responsible for statistics, reporting, and analyzing trends in traffic and usage on ilocal. From 2009 to 2011, Bouke worked at TomTom as the Market Research Manager, overseeing statistics and reporting for TomTom Places and cross-platform implementation of logging and analytics. Bouke then moved on to work at Greetz as a Senior Web&Business Analyst from 2011 to 2013, followed by roles as Head of CRM & Analytics and Head of E-Business Intelligence. Bouke is currently employed at Greetz as the Head of Business Analytics - International. In addition to their work at Greetz, Bouke founded Waar Gaan We Drinken in 2015 and served as the CEO until January 2021.

Bouke Plat attended De Waezenburg from 1995 to 2000, where they completed their VWO degree. Bouke then pursued higher education at the University of Groningen from 2000 to 2005, obtaining a Drs. degree in Economie, with a specialization in (Interactieve) Marketing.