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Demian Newman, a veteran sales executive with over 20 years in the Canadian energy sector, founded GreenWorks ESG in 2019 to address issues of poor data reporting and insufficient storytelling in environmental reporting. Prior to that, Demian held various sales and marketing positions in the oil and gas industry, working with service and supply companies to create effective advertising strategies. Newman's experience includes positions at Newman Sales and Marketing Inc., JuneWarren-Nickle's Energy Group, The Calgary Sun, Olympic Holidays/Ingams Travel, Shaw Cable, and Future Shop.