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Swetha Shankala is an accomplished professional in digital technology and marketing with extensive experience in the financial services sector. Currently serving as the Head of Digital Technology at Greenstone Financial Services since May 2015, Swetha has managed digital marketing and analytics initiatives using platforms such as Google Analytics 360, DoubleClick, and Tableau. Previous roles include Digital Performance Manager at Hollard Financial Services and Senior SEM Specialist at Loves Data, where Swetha developed data-driven advertising campaigns and provided training in Google AdWords and Analytics. Swetha's career also encompasses positions at Tulsi Retail, Google, and HSBC Global Technology India, showcasing a strong foundation in account management, customer support, and financial services, complemented by an academic background in Mass Communication and Advertising from St Francis College.