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John Ridd has extensive experience in the field of SEO and digital marketing. John co-founded Greenpixie, where they serve as the CEO and Founder, focusing on developing solutions to measure and reduce the emissions of cloud computing. John also participated in Carbon13's Venture Builder program as part of Cohort 2, working to build high-growth ventures that aim to reduce CO2e emissions. Prior to these roles, John worked as an SEO Consultant at John Ridd Consulting Limited, where they provided their expertise to clients. John also held positions at SUSO Digital, where they served as a Partnerships Coordinator, and as an SEO Team Leader and Senior SEO Strategist. Before that, John worked as a Freelance Digital Marketing and SEO specialist and held marketing and SEO roles at Infotex (UK) Ltd.

John Ridd completed their education at the University of Hull from 2012 to 2015, where they earned a Bachelor of Arts (B.A.) degree in Business/Managerial Economics. Prior to that, they attended Thomas Mills High School from 2004 to 2010, but no specific degree or field of study is mentioned for this period.