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Lydia Brannen is an experienced analytics professional with a strong background in business intelligence and data analysis. Currently serving as Senior Manager of Analytics & BI at Greenlight since September 2019, Lydia has successfully developed a Customer Lifetime Value model, conducted impactful churn studies, and led analytics efforts for a significant $250M Series C funding round. Prior experience includes roles at Cardlytics, where Lydia managed budgets for bank-funded campaigns and provided valuable consumer insights, as well as positions at Black Label Strategies and AT&T, focusing on data integrity, process optimization, and project management. A Georgia Institute of Technology graduate with a B.S. in Industrial & Systems Engineering, Lydia has consistently demonstrated the ability to translate complex data needs into actionable business strategies.