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Mark Elola is an accomplished professional with extensive experience in category strategy and insights, currently serving as the Director of Category Strategy & Insights at Greenleaf Foods since August 2021. Prior to this role, Mark worked at Danone, where responsibilities included uncovering market opportunities and developing execution plans that enhanced market share. In earlier positions at WhiteWave Foods and NielsenIQ, Mark led category management teams and conducted market research, respectively, to drive growth and strengthen retail partnerships. Mark's career began at Safeway, where management of assortment and shelving initiatives laid the foundation for a successful trajectory in the food and retail industries.