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Adam Byrne is an experienced professional currently serving as an Insights Manager at Greencore since January 2024. Previously, Adam worked at risual Limited as a Knowledge Transfer Associate from April 2021 to May 2023, where responsibilities included liaising with Keele University and leading a project to enhance sales and marketing processes using scientific methods. Adam's academic background includes a PhD in Psychology from the University of Liverpool, where a Doctoral Research was conducted from September 2017 to February 2021. During a placement at Unilever from September 2019 to January 2020, Adam led a neuromarketing consumer research project to optimize cosmetic product designs. Adam also holds a Master’s degree in Risk and Uncertainty and a Master's in Psychology from Bangor University, alongside a Bachelor's degree in Psychology.