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Lenny Murphy serves as the Chief Advisor for Insights and Development at GreenBook, where the focus is on connecting insights professionals and enhancing consumer research through various resources. Additionally, Lenny holds the position of Senior Partner at Gen2 Advisors, emphasizing understanding and leveraging changes in insights. As Chief Strategy Officer and a Board of Directors Officer at Veriglif, Lenny contributes to the development of the first global consumer data ecosystem. Lenny is also involved with multiple advisory board roles at institutions such as Michigan State University and the University of Georgia, alongside serving on the boards of RIWI and ZappiStore. Furthermore, Lenny is the Chief Client Engagement Strategist at Virtual Incentives, specializing in prepaid and reward card solutions. Lenny's educational background includes studies at Oglethorpe University and Redan High School.