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James de Roany is the CEO of Green Gen Technologies and Maison Wessman. Prior to their current roles, James founded Concrètement and served as the President of the Vins & Spiritueux Commission, providing commercial advice to the French government. With a background in vineyard management, James has held leadership positions at various prestigious vineyards in France, including Chateau de Fonscolombe, Chateau de Fesles, Chateau Vignelaure, and Chateau de Fonscolombe. James also has experience in sales and marketing, having worked at LVMH in different capacities. James has a Master's degree in Agrofood business and is a member of the Chartered Institute of Marketing.