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Peter Reelfs is a sustainability coach and lecturer, as well as the founder of Northflash Sustainable Destination Services, where services include guiding destinations, hotels, and tour operators towards sustainability through comprehensive analysis and implementation. Peter also serves as a partner and lead auditor for Greentime AB’s "Sustainable Event" certification, conducting various audits for events ranging from international conferences to major sporting events. Additional roles include board member and chair of the training committee at Green Destinations, member of the European Commission's expert panel for tourism competitions, and guest lecturer on sustainable tourism and event management at multiple educational institutions. Peter possesses a Higher Vocational Education Diploma in Business Development for Sustainable Tourism from Akademi Båstad, with further studies in culture, arts, and media from Leuphana University of Lüneburg and tourism business development through Familjen Helsingborg.