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Tony Carlson is an experienced marketing professional specializing in email marketing and social media strategy. Currently serving as the Email Marketing Manager at GreaterGood.com since June 2016, Tony oversees the strategy for millions of email subscribers, creating multi-touch campaigns that align with company goals. Prior experience includes a role as Sr. Email Marketing & Copywriting Associate where Tony achieved a 200% increase in conversion rates through automated email strategies. Additional roles include Marketing/Social Media Coordinator at Innovate Marquette SmartZone and various positions during tenure at Northern Michigan University, where significant social media growth was achieved. Tony holds a Bachelor's degree in Marketing from Northern Michigan University and has early experience in customer service and technology assistance.