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Krittika Deshwal is a seasoned business data analyst with diverse experience across various industries. Currently serving as a Principal Business Data Analyst at Great Place To Work US since June 2024, Krittika previously contributed as a Business Intelligence Analyst at Innealta Capital, focusing on leveraging text-based data to enhance investment frameworks. Krittika's notable role as Director of Go-to-Market for Modme LLC involved leading B2B market expansion in Southeast Asia and achieving a 20% conversion rate in product adoption. Prior experience includes senior positions at WhiteHat Jr, Niiti Consulting, Competence Curve, KPMG India, and Siemens. Krittika holds a Master of Science in Business Analytics from The University of Texas at Austin and an MBA in Technology Management from SVKM's Narsee Monjee Institute of Management Studies, complemented by a Bachelor of Technology in Information Technology from the same institution.