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Sydney Norton has extensive work experience in marketing and account management. Sydney currently serves as the Chief Marketing Officer at Great Minds since October 2019. Prior to this, Sydney worked at The Martin Agency for over 15 years, starting in 2003. At The Martin Agency, they held various roles including SVP, Group Account Director where they led a team of 26 employees and oversaw the strategic development of multi-channel creative campaigns for clients such as Discover Card, Penske, Hanes, and Sabra. Sydney also worked as the Director of Marketing at TheatreVirginia, where they supervised all marketing activities for a professional Equity regional theatre.

Sydney Norton attended Miami University from 1985 to 1989, where they earned a Bachelor of Arts degree in Communications.