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Adrian Goodliffe is an accomplished executive with extensive experience in driving revenue growth and strategic partnerships across various sectors. Currently serving as the Chief Revenue Officer at Grayce since October 2023, Goodliffe leads initiatives to support organizations in change and transformation. Prior to this role, Goodliffe was the Senior Managing Director for Europe at IDX™, contributing to the company's success with over 600 clients in the UK. As a consultant from 2014 to June 2016, Goodliffe specialized in go-to-market strategies and leadership hiring primarily within SaaS applications. Previous positions also include Managing Director at Accenture, where leadership in sales for CAS Software in Europe and Latin America was achieved, and Executive Vice President Sales & Marketing at CAS AG, a global leader in CRM solutions. Throughout the career, Adrian Goodliffe has cultivated key partnerships with global firms including SAP, Microsoft, IBM, and Accenture.