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Shona Eyre has worked in a variety of roles in the marketing and content industry since 2012. Shona began their career as an Online Media Assistant at Kent Union, followed by a role as a Junior Web Content Editor at the University of Kent in 2013. That same year, they took on the role of Digital Marketing Coordinator at Top Villas. In 2015, they became a Marketing Content Editor for Energy at uSwitch.com, and was promoted to Senior Content Editor in the same company. In 2019, they took on the role of Content Marketing Lead at Studee, and in 2021 they were promoted to Senior Product Marketing Manager at Immersive Labs. Currently, they hold the position of Senior Content Marketing Manager at Gravity Sketch.

Shona Eyre attended the University of Kent from 2009 to 2012, where they earned a Bachelor of Arts (BA) degree in English Language (Linguistics). Shona then went on to pursue a Master of Arts (MA) degree in Linguistics at the University of Kent, which they completed in 2014.