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Mike Florence has a diverse work experience in the advertising and media industry. Mike started their career as a Junior Planner at Vizeum UK in January 2000 and worked there until June 2004. Mike then joined Carat UK as a Comms Planner from June 2004 to August 2007. Mike then moved to TBWA London and worked as an Audience Planner from September 2007 to August 2008. After that, they joined Manning Gottlieb OMD as a Creative Director in August 2008 and worked there until November 2014. At Manning Gottlieb OMD, Mike held the roles of Head of Planning from October 2014 to October 2016 and then Chief Strategy Officer from November 2016 to June 2021. Currently, Mike is working at Gravity Road as the Global Head of Planning starting from June 2021.

Mike Florence attended the University of Leeds from 1996 to 1999, where they pursued a Bachelor of Science (BSc) in Psychology & Management. Prior to that, they attended Sir Joseph Williamson's Mathematical School, although the specific duration and area of study are unknown.