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Mark Eaves is the Founder of Gravity Road, a global creative innovation studio that creates engaging digital experiences for brands across Web3 and the metaverse. Prior to this, Mark served as the Managing Director at PHD Drum, where Mark led commercial and creative initiatives and was a board member of the PHD Group. Before PHD Drum, Mark was the Managing Partner & Creative Director at Drum Screen, where Mark founded and led the creative & production arm of Drum. Mark Eaves studied English Literature & Language at UCL from 1995 to 1998.