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Matthew Shea is currently the CRM & Digital Experience Programs Director at Gravitas Co, specializing in Customer Value Management. Previously, Matthew has held positions such as Martech & Analytics Consultant at betM Australia, Head of CRM & Customer Experience at Betway Group, and Head Of Marketing at Eightcap. Matthew has a Master of Business Administration from Deakin University and extensive experience in marketing, analytics, and business development across various industries.