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Hugh McKellar is an experienced professional in loyalty services, project management, and product development, currently serving as Head of Loyalty Services at Gratifii Limited and as a Product Development Project Manager at Hughism. With a background in overseeing global loyalty programs and digital guest experiences at Scenic, as well as project management roles at Cuscal Limited and Mastercard, Hugh has led the development and integration of loyalty products and services across various sectors. Past roles include senior management positions at Regus and key account management at The Collinson Group. Hugh holds a Bachelor of Arts in Psychology from Macquarie University, a Graduate Certificate in Digital Marketing from the Certified Institute of Marketing, and a Graduate Diploma in Project Management from the Australian Institute of Management, showcasing a strong foundation in both marketing and project oversight.