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Ethan Smith has a diverse work experience in various companies and roles. Ethan started their career as the VP of Growth at Yummly in 2011 and eventually became the Chief Growth Officer, leading the growth and marketing function. Ethan also served as an Advisor at Thumbtack and MasterClass, where they helped develop organic growth and content strategies. In 2019, Ethan became the CEO of Graphite, an international growth agency. Currently, they are working as a Partner at Reforge, teaching the SEO course. Additionally, they are an Adjunct Professor at IE Business School, teaching growth marketing and SEO based on their strategies at Graphite.

Ethan Smith has a MSc degree in Human-Computer Interaction from UCL. Ethan also holds a BS degree in Computer Science and a BA degree in Psychology from UC Santa Barbara.