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Natalya Belozertseva is a seasoned Lead UI/UX Designer at Graph since February 2014, where significant achievements include redesigning websites for Sassoon Academy, resulting in a 26% user increase and 17% revenue growth. Natalya also has extensive experience as a UI/UX Designer and Project Manager, leading successful projects for notable clients such as Victrex, Maudsley, GC Education and Skills, and CAVC, all of which saw substantial improvements in user engagement and traffic. Prior to this role, Natalya worked as a Senior QA Engineer and QA Engineer, focusing on manual testing and project communications at Rocket Software and LANIT-Ural. Natalya holds a specialist degree in Applied Mathematics and Informatics from South Ural State University.