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Joseph Yoshitomi is currently the Senior Vice President & General Manager at Broadway Dallas, supporting the operations of non-profit organizations Dallas Summer Musicals and DSM Management Group, Inc. Additionally, Joseph is the Founder and Principal of Straightforward Management & Consulting, providing marketing advice and general management services. Yoshitomi also serves as the Director, Arts Strategies at Grapeseed Media, Marketing Consultant at THE GROUNDLINGS, and has held various marketing roles at prestigious organizations such as Geffen Playhouse and TheaterMania. Joseph's extensive experience in the arts and marketing field is complemented by their educational background, including a Bachelor of Arts in Religion/Religious Studies from the University of California, Berkeley.