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Hedvig Zubor has a diverse work experience spanning over many years. Hedvig is currently working as the Group Brand & Marketing Director at Granitor since 2022. Prior to that, they worked at Zubor Creative Strategy from 2019 to 2022 as a Brand & Communication Strategist, where they supported companies in building strong brands. Hedvig worked as a Partner and later as the CEO + Head of Strategy at A+X from 2018 to 2019, leading the rebranding of the studio and achieving company restructuring. Hedvig also served as a Board Member of the Swedish Design Council and a Board Member at Komm! The Swedish Association of Communication Agencies. Before that, they worked at Amore Creative Studio from 2012 to 2018 in various roles including CEO, Head of Strategy & Partner, Managing Director, and Account Director. Prior to that, they worked at Essen International as a Client Director and Brand Strategist from 2008 to 2012, and at Snowmen Solutions AB as a Marketing Coordinator Gnuf.com from 2006 to 2008. Hedvig also had experience as a Project Manager at Iqube - Sweden Loves in 2006 and as a Risk Controller at Preem Petroleum AB in 2005. Hedvig began their career as a Planner Assistant at Publicis Stockholm in 2004.

Hedvig Zubor graduated with a Master of Science degree in Marketing from the Stockholm School of Economics in 2005. In the same year, they also studied Marketing and Technology at the Indian Institute of Management Bangalore. In 2009, they attended a Digital Master Class for Project Managers and Strategists at Hyper Island.