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Samantha Keithly is a seasoned marketing professional with extensive experience in digital marketing services, currently serving as the Director of Digital Marketing Services at Granicus since January 2025. Prior to this role, Samantha held the position of Director of Digital Marketing at Simpleview for nearly eleven years, leading a global team in search engine optimization, paid media, content creation, email marketing, and conversion rate optimization specifically for destination marketing organizations. Samantha's career also includes roles as Lead Digital Media Analyst at Simpleview and Marketing Account Executive at Canyon Ranch, demonstrating a strong track record in managing substantial digital advertising campaigns and collaborating with various stakeholders to produce effective marketing collateral. Samantha holds a BFA in Visual Communications from the University of Arizona.