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A chief storyteller is an employee of an organization tasked with wording the company's mission, history and messages about their brand, also known as their story, as they want it to be heard internally and externally.

Typical duties of the chief storyteller include increasing employee and customer engagement, tailoring content towards different strategic goals, translating executive vision statements into easily consumable material, putting together clear narratives and measuring the success of each story. The types of stories that chief storytellers are responsible for can range in size and priority. Smaller stories are typically conventional forms of content marketing such as brand descriptions, social media posts, company updates and newsletters. Larger stories have a greater focus on company strategy as a whole and can include portraying the company mission, purpose, corporate culture and values.

This should include Data storytelling, and sharing analytics insights.