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Higo Lopes possesses extensive experience in marketing and communication, currently serving as Gerente de Marketing at Granado Pharmácias | Perfumaria Phebo since October 2008, where responsibilities include developing marketing campaigns, merchandising strategies, and brand initiatives. Previous roles include Consultor de Comunicação at Fabrica Carioca De Catalisadores, where Higo provided consultancy for major companies and organized strategic events, and Diretor de Arte at Diagramma Comunicação e Design, focusing on endomarketing and campaign creation for various large clients. Early career experiences involved communication roles at LANXESS and Simcred Recuperadora de Credito LTDA, where Higo contributed to internal communications and the establishment of marketing functions. Higo's educational background includes a Pós-Graduação in Comunicação Empresarial e Marketing from Universidade Cândido Mendes and a degree in Comunicação Social - Publicidade & Propaganda from FACHA.