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Sk. Iftekhar Ahmed

Head Of Ground Level Marketing at Grameenphone

Sk. Iftekhar Ahmed has a diverse work experience spanning over a decade. Sk. Iftekhar started their career at Reckitt Benckiser as a Territory Manager from August 2004 to May 2006. In this role, they achieved sales targets, trained the distributor field force, and maintained business relationships with traders.

Afterwards, Sk. Iftekhar Ahmed joined Grameenphone Ltd in May 2006 as an Officer in Trade Marketing. During their tenure until April 2008, they ensured the proper execution of campaigns, roadshows, and merchandising activities for the retail channel, provided support to regional teams, and evaluated implementation.

Sk. Iftekhar continued their journey at Grameenphone Ltd and held various positions from Deputy Manager Merchandising & POSM Management (November 2008-April 2010) to Head of Ground Level Marketing (September 2013-present) and Regional Head (November 2019-August 2023). These roles involved developing strategies for ground level marketing, distribution development and analytics, distribution quality, trade marketing operations, and channel merchandising.

Throughout their career, Sk. Iftekhar Ahmed has demonstrated expertise in trade marketing, distribution development, channel merchandising, and retail channel management.

Sk. Iftekhar Ahmed completed their Bachelor's degree in Business Administration (BBA) with a focus on Marketing from the Management & Business Administration School at Khulna University, from the years 2000 to 2004. In 2013, they obtained an Advanced Certificate in Business Administration from the Institute of Business Administration (IBA) at the University of Dhaka. Additionally, Sk. Iftekhar Ahmed has obtained various certifications from LinkedIn in subjects such as developing a competitive strategy, reinventing work in the new normal, and data-driven decision-making for business professionals, among others.

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