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Sandra Palsdottir has a diverse work experience spanning various roles and industries. Sandra is currently the Director of People and Culture at GRADIENT, a position they have held since June 2023. Prior to this, they were the Creative Team Manager at the same company from December 2020 to June 2023.

Before joining GRADIENT, Sandra worked as a Market Research and Strategy professional for their own self-employed business from October 2015 to February 2021. Sandra developed and executed unique marketing strategies and managed overall project scope.

From January 2018 to August 2019, Sandra served as the Marketing and Public Relations Manager at the Icelandic Competition Authority. Sandra established strong relationships with clients and partners, improving branding and messaging.

From February 2016 to January 2018, Sandra was the Marketing Manager at Reykjavik Fashion Festival, where they implemented a successful marketing strategy overhaul and planned and coordinated promotional campaigns.

Lastly, at ANDREA MAACK, Sandra held two roles. From July 2014 to February 2016, they worked as the Marketing Manager, managing research studies and leading the development of product messaging. Prior to that, they were the Social Media Manager from June 2013 to July 2014, where they designed and implemented social media strategies and monitored SEO and web traffic.

Sandra Palsdottir completed their Bachelor of Science degree in Business Administration and Management, General from Bifröst University from 2015 to 2018. Sandra then pursued a Master of Science degree in Integrated Marketing from New York University from 2019 to 2020.