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Erika DeVerter is a skilled digital marketing strategist currently working at GPO since May 2024. Previously, Erika held the position of Head of Marketing and Strategic Communications at Bespoke Treatment from October 2023 to May 2024, where responsibilities included overseeing marketing and business development initiatives, managing CMS and CRM systems, and creating diverse marketing materials. Erika also gathered significant experience as a Marketing Manager and Web Content Writer at GPO, where contributions included managing a corporate rebrand and overseeing content production for various channels. Erika's earlier roles included social media and content marketing positions at Lashley + Nicole and KC Crew Sports & Events, as well as internships at Entercom Kansas City and Hollow Pointe Brewery. Erika holds a Bachelor of Science in Public Relations, Advertising, and Applied Communication from William Jewell College and has further education from the University of Missouri-Columbia.