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Heather Farlow is an accomplished healthcare executive with extensive experience in practice management and leadership roles. Currently serving as CEO/Director at 407 Doctors Pty Ltd and Chief Executive Officer at East Sydney Doctors, Heather also holds the title of Practice Manager of the Year 2020 at GP Synergy. With a background at Bondi Road Doctors as CEO and Practice Management Consultant, Heather has significantly contributed to the field since 2002. As a member of the AAPM NSW/ACT Committee and a previous recipient of the NSW/ACT Practice Manager of the Year award in 2016, Heather plays a pivotal role in promoting best practices in healthcare. Heather's qualifications include a Diploma in Professional Practice Leadership from the University of New England, a Certificate IV in Frontline Management, and a Diploma in Professional Counselling from reputable institutions.