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Amedeo Guffanti is the Global Managing Director at Jakala, overseeing a team of over 450 professionals across multiple countries, focusing on leveraging customer data for digital communication and advertising. Previously, Amedeo served as Managing Director at Jakala's Digital & Media division and spent nearly 16 years leading 77Agency, where innovation in digital solutions was central to operations. Amedeo also founded GotU.io, aimed at providing advertising solutions to local businesses globally, and has held various strategic roles within 77Agency and IAB. Amedeo's academic background includes a Master’s degree in General Management from Università Bocconi, graduating with honors.