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Felicia C. is an accomplished marketing and communications professional with extensive experience in brand development and strategic direction across various industries. Currently serving as the Marketing & Communications Director at Gott's Roadside since 2019, Felicia has successfully established a new marketing function focused on brand enhancement and sales growth. Prior to this role, Felicia was the Head of Creative at Title Nine, where a significant emphasis was placed on evolving the brand's identity across multiple media channels. Felicia has also held senior positions at Pacific Union International, Charles Schwab, Peet's Coffee, Infoseek, and Revo Sunglasses Inc., demonstrating a strong ability to elevate brand identity, drive profitability, and navigate market challenges. Educationally, Felicia holds a BA in Economics & Political Science from Yale University.