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novita eka wulandari has extensive experience in market intelligence and consumer insights, with a focus on driving business strategy and profitability. With a background in industrial engineering, novita has held key roles in companies such as GoTo Group, Gojek, and Indosat, where novita has played a crucial role in transforming traditional approaches to digital and automated methods for customer feedback and insight. Throughout their career, novita has been instrumental in brand building, product innovation, and market analysis within various industries.