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Magdalena Auer currently holds the position of Digital Strategy & Transformation Manager at Umdasch Group AG, where responsibilities include overseeing digitalization initiatives and change processes. With experience as a Global Operations Enablement Manager at GoStudent GmbH, Magdalena specializes in supply management, marketplace efficiency, and process automation. Previous roles include Senior CRM-Manager at kyddo GmbH, focusing on retention and monetization strategies, and CRM-Manager at refurbed, where Magdalena managed retention campaigns and customer segmentation. Early experience includes a marketing internship at Raiffeisenbank Ybbstal. Magdalena Auer holds a Master of Arts in Marketing & Sales from FHWien der WKW.