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Seth knows a lot about a lot of things, having led Engineering, as well as Product and Marketing organizations in his prior roles at Expedia, Hotwire, and Amazon. If you ask him to explain the difference between synecdoche and metonymy, he’ll have a good answer. Better yet, if you ask him about setting up a scalable, cloud-based architecture for a next generation travel site focused on savings, he’ll also have a good - make that a great - answer. And that’s why his team, his partners, and ultimately goSeek’s customers love him. Seth is a family man and proud Seattle resident who has resisted calls to move down to Northern California for now more than a decade. Rain or shine, he marvels at all the Pacific Northwest has to offer, and enjoys weekend trips with his wife and daughters.