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Alyssa O'Neill is a seasoned design professional with extensive experience in product and user experience design. Currently serving as a Senior Product Designer at GoPro, Alyssa focuses on enhancing eCommerce and dotcom experiences. Previous roles include interaction design and user experience positions at HP, where Alyssa led comprehensive design initiatives for various products, conducted in-depth user research, and analyzed user sentiment data. With a background that includes UX design internships and positions at companies like DIRECTV and Aqua Design Innovations, Alyssa has demonstrated a strong ability to synthesize user needs into effective design solutions. Alyssa holds a Bachelor of Science in Cognitive Science specializing in Human Computer Interaction from UC San Diego. Additionally, Alyssa founded a successful art business and contributed to community projects during the early academic career.