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Gemma Howley is an experienced professional in the digital marketing and search engine marketing fields, currently serving as the Head of Partner Activation at Google since December 2015, with previous roles including Partner Activation Lead, Global Program Manager, and Search Lead for UKI. Prior to Google, Gemma held several positions at Manning Gottlieb OMD from June 2008 to November 2015, including Head of PPC and Group Paid Search Director, where responsibilities included strategic direction and team management. Gemma began the career as a Search Executive at Diffiniti from September 2006 to June 2008, focusing on foundational digital marketing skills. Educational achievements include attendance at the MIT Sloan School of Management and Saïd Business School, University of Oxford, following a degree in Media Communications & English from the University of Lincoln.