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Kayla Kosley is a seasoned marketing analytics professional with extensive experience in data-driven marketing strategies. Currently serving as Marketing Analytics Manager and Digital Analytics Lead at The Goodyear Tire & Rubber Company since November 2020, Kayla has a proven track record of developing omnichannel measurement plans, synthesizing performance data for storytelling, and managing digital activities across multiple teams. Previously, Kayla held managerial roles at Publicis Sapient and SapientRazorfish, where responsibilities included leading data analytics programs, driving brand growth through optimization, and creating analytics best practices. Kayla began their career at Rosetta, focusing on website reporting, A/B testing, and client relationships. Educated at Pace University with a BBA in Managerial Marketing, Kayla combines analytical expertise with a strong foundation in marketing principles.