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Brendan Hurley, MSM, CMM, currently serves as the Chief of Collaboration, Communication, and Marketing at Goodwill of Greater Washington, where responsibilities include developing vision, managing budgets, and leading marketing and communication efforts for both B2C and B2B contexts. Previously, Brendan held the role of President for the American Marketing Association-DC, successfully revitalizing the chapter’s financial standing. Additionally, Brendan has extensive experience in marketing leadership roles, including Marketing Director at Clear Channel Communications, where innovative strategies enhanced regional profiles and revenue, and as Associate National Director of Communications for the March of Dimes, overseeing national program expansions. Brendan’s earlier career included brand management and promotions at Colfax Communications. Academic credentials include a Master of Science in Marketing from The Johns Hopkins University - Carey Business School and a Bachelor of Arts in Communications from James Madison University, complemented by certification in mobile marketing from the eMarketing Association.